Joel has a long history in music merchandising and has created sales programs, staffing concepts, and display elements that have increased various bands merchandise sales by 400%. Joel also led the way in helping to create bandmerch.com, Linkin Park’s first merchandise company that later sold for close to ten million dollars.
In 2012, Joel teamed up with long time friend and screen printer, Chris Lohman. Chris is a hard worker who spent countless hours at a small warehouse in Orange, California perfecting his craft.
Later that year, Joel and Chris moved their business to a larger warehouse in Huntington Beach. They now have a handful of employees, an M&R Gauntlet GT-8 Revolver Automatic Press, a Riley Hopkins 4 color, 4 station Manual Press, and a 418 Digital Cap Press.
Chris is the shop manager, and the other half of 247 Merch. He makes the products that leave our warehouse look their best and the deadlines come to fruition with his work ethic, tenacity for quality control, attention to detail, and his passionate drive and skill set.